Instagram is one of the largest and most popular social media platforms, with over one billion monthly active users. The extended reach you have to market your small business or services through the platform is impressive.
The goal of any social media website is to generate likes and followers. Followers get connected to your brand and have a concise and clear way to get updates that you wish to provide. Meanwhile, the ‘likes’ enable you to see what type of content you are sharing is successful and how to create a more compelling online presence.
What are the best ways to get real quality Instagram likes and followers? The article examines the different avenues for improving your online reach and marketing successfully to your current followers.
Growing an Audience through Instagram
Instagram has quickly outgrown its original purpose as a mobile photo-sharing network for adolescents. It also offers phenomenal content marketing, networking, and audience building resource for small businesses and other individuals looking to promote a message.
There are more than 500 million people that use Instagram each day. It puts this social media second only behind Facebook in terms of the highest number of daily visits for a social media channel.
Consequently, you are foolish to ignore the free and simple to use marketing tool. It does take some work to create and manage an account, yet there are many ways to grow your audience on Instagram. As a result, you should check to make sure you are following these tips to reach your first 50 real Instagram followers.
Easy Ways to Get More Followers on Instagram
Instagram has grown substantially since it launched ten years ago. It currently has ten times the amount of users compared to 2013. The site shows no signs of slowing down as it’s immensely popular with the younger generations.
Furthermore, the social media platform estimates that nearly three in four U.S. businesses have an account. Additionally, 7 in 10 hashtags on the social media site are branded, and an overwhelming amount of companies consider Instagram engagement an incredibly important metric to marketing.
Now that you understand the importance of Insta in terms of marketing, how do you build an audience? You only get ‘likes’ with followers, and there are many solutions for attracting new visitors to your account page.
Here are some easy ways to generate more followers:
- Create a content sharing plan to provide your audience with something interesting to check daily, or near daily.
- You should only post high-quality images and videos. Also, experiment with different filters and dimensions to keep content fresh.
- Interact with followers and tag people in photos that interact with your brand to encourage them to come back.
- Optimize your profile with branded hashtags and call to actions (CTAs).
- Cross-post your content on other social media platforms like YouTube and Facebook to build your following on Instagram.
- Run contests, giveaways, and other types of campaigns to invite audience participation and interest.
Get More ‘Likes’
Once you build up an audience with followers, it’s time to focus on ‘likes’. People that interact with your content can like and comment on your content. It’s an excellent way to foster a strong relationship between you and your potential customers.
Visitors spend nearly as much time on Instagram as they do on Facebook, which presents businesses with ample time to market. Instagram users reportedly spend almost an hour of their time each day on the app. The statistic is important because the more time visitors spend on the app, the more advertisements they see, and the more opportunities exist for someone to commit to a brand.
Fortunately, Instagram performs exceptionally well in terms of engagement rates. For example, the average engagement rate on most social networks is less than 0.1%. Meanwhile, users on Instagram are 58 times more likely to engage compared to Facebook.
Hashtagging is one of the most effective ways to increase the number of followers as well as likes. The average post on Instagram contains almost 11 hashtags, yet experts suggest no more than six per post.
However, the amount of hashtags does not matter nearly as much as the wording. For example, #love is used over two million times on the site, but using it in your post will drown it out with millions of other types of content.
Try mixing and matching different types of hashtags like:
- Popular Hashtags
- Local Hashtags
- Tag a Location
- Tag Influencers
- Shoutout Tags (to Customers and Users)
Tag-to-enter and Like-to-enter giveaways are two other methods to grow an audience with the invitation to win something so long as the user does something for you (either likes or follows).
Build Your Instagram into an Empire
Businesses have a tremendous option to use Instagram and other social media platforms as useful marketing tools. Many services are free and extremely affordable to get your brand out to a massive audience.
Building your audience organically through followers and obtaining ‘likes’ helps you grow in such a massive and diverse market. Instagram was once primarily for teens, and young millennials yet have developed into something far more powerful and wide-reaching.
There are many ways to partner with influencers or other brands to grow even more after you receive your first wave of followers. Since it is a social media site, it’s best to keep your content fresh and posted daily. Interacting with users and getting them involved with participation (i.e., contests) is another essential method to employ.
Learning to use and sharing posts that resonate with an audience takes some trial and error. Thankfully, Instagram has an informative analytics system that can help you gauge what is successful and what is not working from a content perspective. We recommend using the analytics to improve your profile as well as reference Instagram profiles that are successful. It helps you discover what they are doing well.