A recent report based on a survey conducted by The Reputation Institute suggests that Samsung is the most trusted brand for teenagers and anyone else who was born in or after the year 2000. Considering the fact that no other smartphone manufacturer made it to the list apart from Sony, the report is an indication of the amount of trust that people put in the Korean manufacturer’s phones. Even though Sony did make it to the list, we are inclined to believe that it is more due to their PlayStation line of products than their smartphones.
This survey and its results are based on the quality of the manufactured products, employee treatment, innovation in the specific line of business and the conduct of the company as a corporate member of the United States. In all their studies across the country on millennials (people born on or after the year 2000), The Reputation Institute found that while shopping, most of them had an affinity towards the products that were made by Samsung. Samsung is also one of the most successful companies in the US as a whole and this result just unveils one of the reasons as to why the MNC is so successful here.
Author: Saikat Kar (tech-enthusiast)